- Puff-something for nothing
- Bar code-right hand corner because of advert on the back
- Issue number
- Top banner-names or topics
- Original
- More than one picture
- Title-usually one word-positioned top left of the cover and full page width-unique font-largest text on the cover
- Consistent colour scheme
- One main image -band or singer-medium close up-conveys an attitude-direct address
- Main coverline anchors the meaning of the main image it is the largest on the page
Coverlines
- Main coverline two lines-few words as possible
- Information about contents
- intrigue audience
- typography-consistent, only a few fonts are used
- fonts- serif and sans serif
- Connotation of the font reflect the target audience and subject
- Frame main image
- Left
positioning statement-by the title
Issue date-price
Title, pos st, date and price-masthead
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